Ship a letter, card or an e-mail offering an introduction to your ‘new’ specialty. Reach out to current purchasers and contacts as well as those with the same goal market, ideally suited consumer or niche; e.g. personal trainers, assistants and concierge companies, occasion planners, florists, specialty and luxury travel agents.
A new product, alternatively, can enchantment not solely to current clients, but to thoroughly new buyer market segments as nicely. The new product might fill in the hole of an existing product, both one created by your firm, or by another agency. The new product may serve as an introduction …» Read more